ABOUT
Professional Background
• Creative and Editorial Content Direction
• Domestic/Global Business Development
• Strategic Planning
• Multi-Platform Content License Negotiation
• Team Development
• Multi-Platform MassMedia Distribution Strategy (digital, video, and social media and retail)
Ruth Feldman is an accomplished Creative Director and Brand Ambassador with over 15 years of multi-platform, US/global experience at Martha Stewart Living Omnimedia and other marquee media companies. Demonstrated ability to identify “white space” opportunities, fearlessly penetrate the international market, and strategically position brands for global relevance and growth. Strong reputation for effectively partnering with and navigating diverse stakeholder needs, grooming and empowering talent, and tenaciously delivering results. International keynote speaker on digital media innovation.
Key strengths include:
• Creative and editorial leadership with an emphasis understanding consumer needs and engagement
• Brand Positioning: Develops a compelling, cohesive brand story and innovative content that engages audiences, builds brand awareness and fuels sales growth.
• Global Perspective: Maintains longstanding network of 100+ international editors and business partners, and broad knowledge of global multi-media landscape, consumer lifestyles and cultural influences across Asia, LATAM, UAE, Europe, and Australia.
• Balanced Leadership: Demonstrates complementary creative, strategic planning, execution and team management capabilities.
Ruth was named SVP, Brand Development International for Martha Stewart Living Omnimedia in May 2015. In this role, Ruth was responsible for building brand extensions like the Special Issue Publications (The Martha Stewart's 25th Anniversary Special Issue, Everyday Food Summer Food Special, Halloween 2016 Special Issue and The 2016 Organizing Special Issue), International Retail Development and growing the digital footprint in both the US and abroad. Prior to this, Ruth held the position of VP, International Editorial and Creative Director at MSLO, overseeing all international operations for MSLO’s Publishing business, including international content, art directing, business development, budgets, forecasting and reporting, as well as identifying areas of incremental revenue potential and new business opportunities.
A talented media executive with extensive experience across all media platforms, Ms. Feldman joined MSLO from Rodale Publishing, where she oversaw all creative and editorial content for Men’s Health, Women’s Health, Prevention and Best Life magazines. Prior to that she served as Creative Director for Hearst Magazines International. In this position Ruth launched Cosmopolitan, Harper’s Bazaar, CosmoGirl, Seventeen, Popular Mechanics, Esquire, Good Housekeeping and O, The Oprah Magazine throughout the world.
Ms. Feldman holds a B.F.A. in Communication and Design from the The Ontario College of Art and Design in Toronto, Canada. She has also held teaching positions at The City College of New York and New York University.