PROFESSIONAL HISTORY
RUTH FELDMAN
BRAND STRATEGY AND CREATIVE SERVICES
July 2018 - Present
Creative + Editorial Direction
Translate retail, editorial, marketing strategies and creative briefs into clear, concise and impactful creative assets that connect across platforms.
• New business development, territory expansion
• Competitive market positioning
• Brand POV and strategic planning
• Design and produce e-commerce blogs, websites & social media, packaging, look books, press kits, sales books, brand books, marketing programs
• Plan and design executive presentations
• Plan and manage showroom and retail set-ups
• Create vision and oversee photo & video projects
• Prepare competitive analysis’
• Project management
• Content license negotiation
ROBERT GRAHAM HOME
CREATIVE AND EDITORIAL DIRECTOR
November 2017 - October 2018
Contract
Partnered with Brand President to launch new line of luxury bedding in the US market. Robert Graham Home products are inspired by the art and heritage of menswear. They are made in Europe using the finest quality and craftsmanship. It is available at luxury department stores like Bloomingdales, Neimen Marcus, and Nordstrom’s
• Co-developed RG Home point of view
• Created and implemented brand identity for Robert Graham Home products
• Designed and produced packaging, sales books, brand presentations, marketing plans, signage and collateral
• Designed and launched e-com site
• Managed, from start to finish, the development of print and digital projects including social media
• Conceptualized and managed showroom styling and installation
• Established budgeting and scheduling parameters
• Negotiated effectively with outside vendors, and managed department activities
• Managed photo shoots and creative asset deliverables
• Oversaw photography for on-line assets
ALDA COMMUNICATION TRAINING
EXECUTIVE CREATIVE DIRECTOR + CONTENT STRATEGIST
December 2016 - Present
Responsible for all editorial and creative strategies and execution plus brand management and marketing initiatives.
Businesses: The Women in Business Project, Clear and Vivid Podcasts, Alda Business Communication Training for Executives, and The Alan Alda Center for Communicating Science.
• Executed meaningful user experiences for
professional and education-facing products across platforms
• Defined media and social engagement initiatives
• Designed branding for all business verticals
• Applied best practices, interaction requirements and UI design solutions
• Produced and designed website, catalogs, brochures, posters, email and social media blasts,
• Oversaw promotional video production for online use
• Prepared proposals & presentations
• Collaborated closely with Alan Alda
MARTHA STEWART LIVING OMNIMEDIA
SVP, CREATIVE DIRECTOR, BRAND DEVELOPMENT
May 2008 - July 2016
Served as Martha Stewart’s brand ambassador to uphold brand integrity, build awareness in the global marketplace and deliver a cohesive, distinctly identifiable image and design worldwide across publishing and retail properties. Hired to launch brand internationally through print, digital and broadcast, positioning business for future success.
Brands: Martha Stewart Living, Martha Stewart Weddings, Everyday Food, Whole Living, Martha Bakes, Martha Stewarts Cooking School
• Edited, designed and oversaw international editions of Martha Stewart Living, Martha Stewart Weddings,
Everyday Food and Whole Living
• Developed marketing programs for international and domestic retail businesses
• Collaborated with Martha Stewart and CEO on brand development
• Wrote and designed MSLO brand books that are used to ensure consistency worldwide
• Lead international creative and content direction across broadcast, social, digital and print
• Established international creative and operational brand guidelines
• Received General Excellence award for Indonesia’s Martha Stewart Living for three consecutive years • Unified and strengthened content and messaging across the company, earning go-to position for cross-functional brand insights and creative direction.
• With lean resources, edited and designed special interest publications: Everyday Food Summer Food, Martha Stewart’s Organizing Special, Martha
Stewart’s Halloween Special and Martha Stewart’s 25th Anniversary Collector’s Issue
RODALE PUBLISHING
VP, CREATIVE DIRECTOR, INTERNATIONAL
November 2005 - May 2008
Launched and managed all creative and editorial content in up to 70 countries. Major publications included: Men’s Health; Women’s Health; Prevention; Runner’s World; Bicycling; and Organic Gardening & Best Life.
HEARST PUBLISHING
CREATIVE DIRECTOR, INTERNATIONAL
September 1999 - November 2005
Launched and managed all creative and editorial content for 150+ publications in 65 countries. Major publications included: Cosmopolitan; Esquire; O, The Oprah Magazine; Harper’s Bazaar; CosmoGirl; Good Housekeeping; Popular Mechanics; Seventeen; and The Robb Report
Want to learn more? Contact me for more info about my experience.